Archive for the 'article' Category

Article: The Switch in Radio from Diary Metering to Personal People Meters… Who Wins, and Who Loses?
Sunday, November 1st, 2009

Below is an article that I originally wrote for BNET about a switch in the way that radio audiences are measured. It’s a huge change in the industry, and I discuss what it means for stations and advertisers: The way that radio ratings are determined — and therefore the way that advertisers buy radio — [...]

Article: Will Google Kill the GPS Market?
Wednesday, October 28th, 2009

What do newspapers, music companies, and makers of portable navigation devices like TomTom and Garmin all have in common? They have the same problem — someone is willing to give their product away for free. In the case of the first two, it has brought about the expectation that these goods and services ought to [...]

Article: Windows 7 takes PCs in a New and Improved Direction
Sunday, October 25th, 2009

Windows 7 has generated more buzz and hype than anything Microsoft has released in a long time. People are crazy excited about it, but does the product live up to the buzz? I give my impressions on Microsoft’s new OS in an article I wrote in this week’s Occidental Weekly. Here’s the article lead: Yesterday, [...]

Article: Motorola CLIQ Redefines “Connection”
Thursday, October 8th, 2009

Eventually, social networking on phones is going to keep us constantly connected with all of our friends in real time. In an article I wrote this week for the Occidental Weekly, I talk about an upcoming phone from Motorola—the CLIQ—that will take us several steps closer to that reality. Here’s the article lead: I am [...]

Article: Should Your Interns Manage Your Twitter Account?
Thursday, August 6th, 2009

Do you really want to have an intern running your company’s Twitter account? That’s the question I address in a new post up on BNET. In addition to weighing the pros and cons of Twit-erns, I give tips on how to best utilize your Twitter account — regardless of who is at its helm. Here’s [...]

Article: How Publishers Can Make Electronic Textbooks Successful
Friday, July 10th, 2009

As it currently stands, electronic textbooks will never take off. Last month I wrote an article about this, discussing the pros and cons of using e-book readers such as the Amazon Kindle DX for college textbooks. There are many advantages to e-textbooks – read the article for a list – but there is one big, [...]

Article: Kindle Textbooks – Are Universities Going to Lead the Way to a ‘Paperless Society’?
Friday, May 22nd, 2009

Sometimes, an idea will seem great on first glance, but the more you think about it the less sense it seems to make. I call it the “wait a minute…” factor, and it can’t be avoided when talking about bringing college textbooks to the Kindle. Recently, Amazon announced a new, larger version of their Kindle [...]

Article: The New iPod Shuffle and Simplicity in Technology
Wednesday, March 18th, 2009

This  week I wrote about simplicity in consumer technology, particularly in regards to Apple and the new iPod Shuffle, for my Tyler the Tech Guy column in The Occidental Weekly. Here’s the article lead: Can something really be made too simple? Well, it depends on what that thing is. In the case of a midterm [...]

Article: Skype 4.0 and Video Calling
Wednesday, March 4th, 2009

This week I have a new Tyler the Tech Guy article in The Occidental Weekly, the newspaper at Occidental College. It’s about the new version of Skype, Skype 4.0, and about the phenomenon of video calling.  Here’s the lead of the story: Skype may be the greatest thing ever. Every time I use it to [...]

Article: Web Browser Faceoff
Thursday, February 26th, 2009

Here’s a challenge:  could I compare the four major browsers without spilling more than 125 words on each? And somehow reference Lolcats? I recently did just that for Concrete, the student newspaper at the University of East Anglia. Here’s the article, in it’s entirety: Web Browser Faceoff! by Tyler Kearn Microsoft Internet Explorer: Compared to [...]