Below is an article that I originally wrote for BNET about a switch in the way that radio audiences are measured. It’s a huge change in the industry, and I discuss what it means for stations and advertisers: The way that radio ratings are determined — and therefore the way that advertisers buy radio — [...]

Do you really want to have an intern running your company’s Twitter account? That’s the question I address in a new post up on BNET. In addition to weighing the pros and cons of Twit-erns, I give tips on how to best utilize your Twitter account — regardless of who is at its helm. Here’s [...]