It seems that the Kindle has moved far beyond merely being the bestselling “wireless reading device” on Amazon — it is now the bestselling device on Amazon.com, period. (Yes, it is even a better seller than the Playmobil Airport Security Checkpoint.) According to Amazon’s press release (and their front page), the Kindle is also the #1 most wished for and gifted item on their site. It seems that keeping the Kindle as the featured item on Amazon’s front page for the last several months has really helped increase mindshare and generate sales. The buzz over ebook readers that Amazon is trying to create should help their competitor’s ebook reader sales as well. Too bad their main rival — the Nook — is already sold out.